ASP: Association of Surfing Professionals, is a new network dedicated to surfing. At bigstudios we were tasked with bringing to life their flat vector logo and to come up with unique packaging elements. I decided to use the point of view of a surfer as inspiration, immersing the design in the water using clips of the ocean and 3D water effects.
Client: ASP Network
Creative Director: Jocelyne Meinert
Producer: Mike Moore, Chara Hunter
Produced for: bigstudios
Role: Concept, Design, 3D Animation, Compositing, 3D modelling